
Chief Digital Marketing Officer
1 week ago
Digital Marketing Lead
This role will oversee and execute comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and digital presence enhancement. The ideal candidate should have a strong background in digital marketing, excellent analytical skills, and proficiency in relevant tools.
Key Responsibilities:- Develop and execute SEO & SEM campaigns to drive brand equity and B2B traffic
- Manage paid campaigns across digital media platforms to drive brand awareness and equity
- Lead analytics and reporting, focusing on funnel analysis, conversion metrics, consumer journey paths, and cost of customer acquisition
- Utilize Marketing Automation and LinkedIn Campaign Manager & Ads Editor for campaign management and to drive conversion
- MBA with overall 3-6 years of experience
- Preferably a few years spent in a Digital Agency
- Strong experience in SEM, paid digital campaigns, and marketing
- Exceptional analytical skills with experience in conversion metrics and funnel analysis
- Proficiency in GA4, GSC, and Clarity will be an advantage
- Excellent communication and teamwork skills
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