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Senior Web Analyst Lead
3 weeks ago
We are seeking an experienced Senior Web Analyst Lead to join our team at Lennox International. As a member of our digital analytics team, you will be responsible for overseeing the implementation, configuration, and maintenance of Google Tag Manager and Google Analytics 4, ensuring accurate and consistent data collection across websites and mobile apps.
Key Accountabilities
- Develop and implement data tracking and reporting solutions that meet business needs and requirements.
- Analyze performance data to identify trends, patterns, and opportunities for improvement.
- Collaborate with cross-functional teams to translate business requirements into technical specifications for data tracking.
Skills and Qualifications
- Bachelor's degree in Marketing, Business, Analytics, Computer Science, or a related field.
- 10+ years of experience in digital analytics, with a strong focus on GTM and GA4.
- Expert-level knowledge of Google Analytics 4, Google Tag Manager, and other GMP products.