Digital Marketing Strategy Lead

3 weeks ago

Ahmedabad, Gujarat, India IMS Group Full time
Job Overview

We are seeking a highly skilled and experienced Senior Marketing Leader to oversee our digital marketing strategy and drive online growth. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing plans to meet our clients' business objectives.

About the Role

This is an exceptional opportunity to join a dynamic and innovative organization and take on a leadership role in shaping our digital marketing strategy. The successful candidate will have a strong understanding of various digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing. They will also possess excellent analytical, organizational, and project management skills, with the ability to work in a fast-paced environment and manage multiple projects simultaneously.

Main Responsibilities
  • Strategy Development and Execution:
  1. Develop and implement comprehensive digital marketing strategies for clients to meet their business objectives.
  2. Oversee the creation and execution of campaigns across various digital channels, including SEO, PPC, social media, email marketing, and content marketing.
  3. Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
Team Leadership and Management:
  1. Lead, mentor, and manage a team of digital marketing specialists.
  2. Conduct regular team meetings and performance reviews to ensure the team meets its goals.
  3. Foster a collaborative and innovative team environment.
  4. Recruit, hire, and onboard new team members, ensuring they align with company culture and objectives.
  5. Provide ongoing training and development opportunities to enhance team skills and performance.
Client Relationship Management:
  1. Serve as the main point of contact for key clients, ensuring their needs are met and expectations exceeded.
  2. Present campaign strategies, performance reports, and optimization plans to clients.
  3. Build and maintain strong, long-term client relationships.
Content and Creative Oversight:
  1. Collaborate with the content and design teams to create compelling and effective marketing materials.
  2. Ensure all content aligns with brand guidelines and client goals.
Market Research and Trends:
  1. Stay updated on the latest digital marketing trends, tools, and best practices.
  2. Conduct market research to identify new opportunities and areas for growth.
Budget Management:
  1. Develop and manage budgets for digital marketing campaigns.
  2. Ensure efficient allocation of resources and maximize ROI.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field. Master's degree preferred.
  • 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
  • 2+ years of experience in a leadership or managerial role.
  • Strong understanding of various digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing.
  • Proficient in digital marketing tools and platforms such as Google Analytics, AdWords, Facebook Ads Manager, and marketing automation software.
  • Excellent analytical, organizational, and project management skills.
  • Strong communication and presentation skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

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