Digital Marketing Strategist

6 days ago

Bengaluru, Karnataka, India Langoor Full time
About the Role

Langoor is seeking a highly skilled Digital Marketing Strategist to lead our digital marketing efforts and drive business growth.

Job Summary

We are looking for an experienced professional with a deep understanding of digital marketing channels, excellent leadership skills, and a strong track record of driving growth through online platforms. As a Digital Marketing Strategist, you will be responsible for developing and executing comprehensive digital marketing strategies that align with our business goals.

Key Responsibilities:
  • Analytics & Reporting:
    • Utilize tools like Google Analytics, SEMrush, or similar platforms to monitor website traffic, track campaign performance, and derive actionable insights.
    • Generate monthly reports on KPIs such as ROI, customer acquisition, website traffic, conversion rates, and engagement metrics.
    • Recommend improvements and adjustments based on data-driven insights.
  • Paid Media & PPC Campaigns:
    • Manage and optimize paid media strategies (Google Ads, Facebook Ads, etc.) to increase brand visibility and lead generation.
    • Continuously analyze and adjust bids, keywords, ad copy, and targeting to maximize ROI.
  • Branding & Online Presence:
    • E nsure all digital marketing activities reflect the brand's identity, values, and messaging consistently across platforms.
    • Monitor competitors and industry trends to keep the brand competitive in the market.
  • Collaboration & Leadership:
    • Work closely with cross-functional teams (sales, product, design) to ensure alignment with overall marketing and business goals.
    • Lead, mentor, and manage a team of digital marketers and agencies, ensuring the successful execution of digital marketing campaigns.
  • Budget Management:
    • Develop and manage the digital marketing budget, ensuring cost-effective use of resources and optimization of ad spend.
    • Track expenditures and ensure that digital marketing campaigns are delivered within budget.
Requirements:
  • A minimum of 5 years of experience in digital marketing, preferably in a managerial role.
  • Proven experience managing multi-channel campaigns (SEM, SMO, email marketing, Market place marketing, etc.).
  • Strong knowledge of Google Analytics, SEMrush, Hootsuite, or similar marketing tools.
  • Familiarity with content management systems (WordPress, Shopify, etc.) is an advantage.
  • Proficiency in paid search and display ads (Google Ads, Facebook Ads, Ads, Emailer ads, Programmatic Ads Content syndication ads, etc.).
What We Offer:
  • An estimated salary of $120,000 per year.
  • A dynamic and innovative work environment.
  • Ongoing training and development opportunities.
About Langoor

Langoor is a leading digital marketing agency committed to delivering exceptional results-driven solutions to our clients. We are passionate about staying ahead of the curve and exploring new ways to improve and enhance digital marketing strategies.

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