
Content Strategist
20 hours ago
We are a digital health-tech platform for haircare and hair loss, striving to use technology to scale healthcare solutions. Our mission is to help millions of Indians suffering from hair loss with a 360-degree solution.
Our team is at the forefront of the multi-billion-dollar hair care solutions category. We have raised capital from top VCs and have over 2.5 lakh customers, with a 93% success rate and 30% MoM growth.
We aim to create awareness around hair loss, de-stigmatize it, and empathize with customers who face its emotional impact. We combine Ayurveda, Allopathy, and Nutrition sciences to create holistic solutions for hair loss patients.
As a Creative and Performance Content Lead, you will develop and execute a content strategy that drives brand engagement and conversion across creative and performance marketing channels.
This role involves developing and leading the overall content strategy for our audience segment, aligned with brand goals and marketing objectives. You will collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
The key responsibilities include:
- Developing and executing a content strategy that drives brand engagement and conversion
- Collaborating with product, design, and marketing teams to understand target personas and develop relevant content themes
- Ideating and executing engaging narratives around hair health, product education, and customer stories
- Leading the creation of ad copies, scripts, and creatives for paid campaigns
- Optimizing messaging for different funnel stages in collaboration with the performance marketing team
The ideal candidate will have:
- 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands
- A strong understanding of both brand storytelling and performance marketing content
- Proven experience in managing and scaling small to mid-sized content teams
- Excellent writing, editing, and communication skills with a strong eye for detail
- An analytical mindset with the ability to interpret content performance data and drive actionable insights
- A creative thinker who understands how to speak to the modern consumer
- Understanding of SEO principles, social trends, and email marketing
We offer a dynamic work environment, opportunities for growth and development, and a chance to be part of a revolutionary movement in the hair care industry.
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