Brand Development Specialist
5 days ago
We are seeking a skilled Brand Development Specialist to help us grow and succeed in the market. As a Brand Development Specialist at Wyzbo Technology Pvt. Ltd., you will play a critical role in developing and implementing marketing strategies that drive brand awareness and lead generation.
About the Role:
- Develop and execute comprehensive marketing strategies to drive brand awareness and lead generation.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Analyze campaign performance using data analytics tools and provide actionable insights for improvement.
- Maintain up-to-date knowledge of industry trends, best practices, and emerging technologies.
- Stay focused on delivering high-quality results while managing multiple projects simultaneously.
Key Responsibilities:
- Social Media Management: Plan, schedule, and publish content across platforms while engaging with the audience and growing followers.
- Vendor Coordination: Manage communication with marketing vendors, agencies, and partners.
- Lead Generation & Outreach: Utilize platforms like Apollo, LinkedIn, and cold calling to identify and engage with potential leads.
- CRM & Database Management: Keep lead and contact databases updated and organized.
- Market Research: Identify relevant industry events, communities, and emerging marketing trends.
- Reporting & Analytics: Create and analyze reports for social media performance, Google Analytics, and campaign effectiveness.
- Event & Community Engagement: Identify and engage with industry-specific groups and communities.
Requirements:
- Prior internship or work experience in IT is mandatory.
- Strong communication (written & verbal) and interpersonal skills.
- Ability to think creatively.
- Familiarity with Social Media platforms, CRM and Lead Generation tools.
- Must have completed a degree in Business, Marketing, IT, or a related field (not currently pursuing).
- Basic knowledge of automation and SaaS industries is a plus.
- Must be from Pune or ready to relocate.
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