Digital Health Content Specialist

3 days ago

India beBeeContent Full time ₹ 9,00,000 - ₹ 12,00,000
Medical Content Strategist

This is a key role in shaping the digital presence of doctors across platforms. As an experienced medical content strategist, you will be responsible for developing and executing a comprehensive content strategy that enhances doctor branding, patient engagement, and lead generation.

The ideal candidate will have a strong understanding of clinical accuracy, SEO best practices, creative storytelling, and digital marketing principles. You will work closely with the design team to create visual assets that complement the content and ensure consistency in medical illustrations, creatives, and social posts with content objectives.

Your primary focus will be on creating impactful SEO and performance-driven content that drives traffic, ranks high on search engines, and converts into action. You will also collaborate with customer-facing teams to translate doctor expectations into digital content solutions and partner with Growth, Tech, Product, and CRM teams for publishing automation, lead nurturing, and patient communication.

A strong MBBS background, combined with experience in healthcare content, preferably in digital marketing agencies, health tech, or hospital marketing, is essential. Additionally, you should have a proven ability to create impactful SEO and performance-driven content, understanding of Google algorithms, SEM tools, and keyword planning, familiarity with CMS, Canva/Figma, and analytics tools, and experience in customer-facing roles or handling doctor/healthcare professional relationships.

Key Responsibilities:
  • Develop and execute a comprehensive content strategy that enhances doctor branding, patient engagement, and lead generation.
  • Create impactful SEO and performance-driven content that drives traffic, ranks high on search engines, and converts into action.
  • Collaborate with customer-facing teams to translate doctor expectations into digital content solutions.
  • Partner with Growth, Tech, Product, and CRM teams for publishing automation, lead nurturing, and patient communication.


Requirements:
  • MBBS (Mandatory)
  • Strong flair for medical writing and marketing
  • ~3-4 years of experience in healthcare content, preferably in digital marketing agencies, health tech, or hospital marketing
  • Proven ability to create impactful SEO and performance-driven content
  • Understanding of Google algorithms, SEM tools, and keyword planning
  • Familiarity with CMS, Canva/Figma, and analytics tools
  • Experience in customer-facing roles or handling doctor/healthcare professional relationships


Benefits:
  • Competitive compensation package comparable to the best in the industry
  • Career development, comprehensive training & certification programs, and fast track growth for high potential associates
  • Comprehensive health benefits and life insurance

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