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Digital Marketing Expert: SEO

2 weeks ago

Delhi, Delhi, India TechRank Australia Full time

We are seeking a highly skilled Digital Marketing Expert to join our team at Tech Rank Australia. As a leading digital marketing company, we specialize in SEO, website design, and online advertising.

About the Role

As an SEO & Google Ads Expert, you will be responsible for developing and implementing comprehensive digital marketing strategies to improve organic rankings and website traffic. You will perform on-page and off-page SEO optimization, including keyword research, meta tags, link building, and content strategies.

You will also conduct regular SEO audits and technical SEO improvements for websites, optimize Google My Business listings for local SEO, and monitor and analyze SEO performance using tools like Google Search Console, Ahrefs, SEMrush, etc.

In addition to your SEO responsibilities, you will set up, manage, and optimize Google Merchant Center accounts for e-commerce businesses, create and manage Google Shopping Ads, Search Ads, Display Ads, and YouTube Ads campaigns.

Key Responsibilities

  • Develop and implement comprehensive digital marketing strategies to improve organic rankings and website traffic.
  • Perform on-page and off-page SEO optimization, including keyword research, meta tags, link building, and content strategies.
  • Conduct regular SEO audits and technical SEO improvements for websites.
  • Optimize Google My Business listings for local SEO.
  • Monitor and analyze SEO performance using tools like Google Search Console, Ahrefs, SEMrush, etc.
  • Set up, manage, and optimize Google Merchant Center accounts for e-commerce businesses.
  • Create and manage Google Shopping Ads, Search Ads, Display Ads, and YouTube Ads campaigns.

Required Skills and Qualifications

  • 5+ years of proven experience in SEO & Google Ads.
  • Strong knowledge of Google Merchant Center setup & management.
  • Hands-on experience with Google Ads campaign setup, tracking, and optimization.
  • Expertise in Google Analytics, Tag Manager, and conversion tracking.
  • Strong understanding of technical SEO, schema markup, and page speed optimization.
  • Experience with tools like Ahrefs, SEMrush, Screaming Frog, Moz, Google Search Console, and Google Data Studio.

Benefits

  • Competitive salary based on experience.
  • Work-from-home flexibility (remote role).
  • Opportunity to work with global clients.
  • Growth-oriented & dynamic work environment.
  • A chance to be part of a leading digital marketing agency.

Others

  • Candidates from North India are preferred.
  • Prior experience working with international clients.
  • Familiarity with e-commerce SEO & PPC strategies.
  • Certification in Google Ads and Analytics is a plus.