Chief Brand Strategist

Job Title:

An exceptional leader is required to spearhead our brand equity management efforts, driving growth and developing effective marketing strategies.

Key Responsibilities:

• Develop and implement a robust brand program across product superiority, equity, and market types
• Build Masterbrand architecture strategy on the category
• Craft Positioning with Strong BCI - Build Brand Positioning Strategy and Brand Key
• Develop 360 Brand campaigns to drive Equity and Preference
• Create a multi-channel communication strategy for the master brand through product superiority, core brand thematic, and purpose-driven campaigns
• Build Brand Purpose Platform
• Develop 'Always On' Digital plan for a 12-month calendar
• Deliver brand health metrics through the brand program with impactful and innovative communication plans
• Create Masterbrand Visual Identity and Packaging Re-design (evolutionary and revolutionary), Building Brand World based Visual Identity Playbook and Detailing Brand sensorial signature
• Evolving & fine-tuning the Masterbrand strategy in line with category & competition landscape on an ongoing basis
• Build Claims toolkit - Building a ready toolbox backed with defendable evidence to support Scientific /Technical /Marketing Claims through Commissioned Studies - Kantar, Clinical, Retail, etc.
• Prove superiority at Point of Sale - Strategizing, designing and implementing efficient and scalable superiority activation programs customizable for market type
• Superiority communication across media touchpoints – TV, Digital Media, Packaging, BTL
• Counterfeit action - Building Long term Action plan for countering counterfeit through education, legal action, Sales team training
• Work together with Innovation Team for seamless takeover and incubation of New Brand initiatives/extensions in line with Masterbrand portfolio thinking
• Synchronize brand marketing plans and campaigns for harmonized and efficient deployment of plans across the Masterbrand
• Work with Consumer & Market Insight teams to monitor, analyses & evaluate market/consumer trends, competitor activity to identify new opportunities for the Brand and Masterbrand communication
• Plan and execute the campaigns and projects in close partnership with stakeholders within the organization and external agencies/partners
• Effectively manage external interfaces (Research, Advertising/Creative, Design, Media, Activation, Digital & PR agencies)
• Effectively manage internal interfaces such as brand team, insights team, R&D, legal & regulatory, shopper marketing and sales
• Build Masterbrand portfolio by Expanding user base with relevant, compelling extensions, innovations
• Craft Masterbrand Extensions' mix across : Mass Masstige Premium range

Required Skills and Qualifications:

• Experience of core brand management in FMCG category, with handling of some significant brand campaigns
• Educational Qualification – MBA (Major in Marketing preferred)
• Experience – 8-10 years (Minimum 3 years in brand management/brand equity)
• End to end exposure of creating a brand TVC and campaign planning
• Deep working knowledge of gathering consumer insights and deriving strategic execution-oriented insights
• Commercial acumen to be able to efficiently manage the marketing & media budgets
• Understanding on how to navigate the brand world and closely working with agencies

Benefits:

• Prior experience in working closely with cross-functional teams to jointly drive business KPIs