Public Image Specialist

3 hours ago


Kolkata, West Bengal, India beBeeCommunication Full time ₹ 18,00,000 - ₹ 25,00,000
About the Role

We are seeking a skilled professional to join our team as a Communication Strategist. This is an exciting opportunity for someone who can develop and maintain strong relationships with media professionals, create engaging content, and manage effective PR campaigns.

Key Responsibilities:
  • Media Relations
    • Create and maintain relationships with journalists, bloggers, and other media experts to secure coverage and build brand awareness.
    • Develop and implement crisis communication plans to address negative publicity effectively.
    • Monitor media coverage and share relevant insights with stakeholders to inform strategic decisions.
  • Content Creation
    • Design and produce high-quality press releases, media kits, speeches, and other PR materials that align with the organization's messaging.
    • Collaborate with cross-functional teams to ensure consistent messaging across all channels.
  • Campaign Management
    • Plan, execute, and measure the effectiveness of PR campaigns to support brand awareness and product launches.
    • Analyze campaign metrics to identify areas for improvement and optimize future efforts.
  • Event Coordination
    • Organize and execute press conferences, product launches, and other PR events to generate buzz and drive engagement.
    • Ensure events align with the organization's brand image and strategic goals.
  • Brand Monitoring
    • Monitor and analyze public perception of the brand or organization to identify trends and opportunities.
    • Provide actionable insights and recommendations to enhance the brand's reputation.
  • Stakeholder Communication
    • Coordinate internal communication strategies to align teams with external PR goals and objectives.
    • Act as a liaison between the organization and external stakeholders to facilitate seamless communication.


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