Digital Marketing Automation Strategist

2 weeks ago


Delhi, Delhi, India Black Box Full time
Job Overview

Black Box, a leading provider of IT solutions, is seeking an experienced Marketing Automation Specialist to join its Marketing Operations team. As a key member of this team, you will play a pivotal role in building, optimizing, and managing marketing automation workflows that attract new qualified leads to the company.

Responsibilities
  • Design and deploy demand generation programs/campaigns in Pardot with input from various stakeholders across the organization.
  • Create engaging emails, landing pages, forms, and reports that resonate with our target audience.
  • Manage A/B tests and continuously optimize campaigns to improve performance and drive lead generation.
  • Develop and implement content translation and localization strategies for different regions.
  • Enhance lead scoring models and support asset tracking to ensure seamless data flow.
  • Provide first-line support to international team members on the functionality of the marketing automation platform.
  • Collaborate with the Marketing Operations Manager to develop and implement data management initiatives, including data integrity, segmentation, analysis, list management, and lead processes connected to Salesforce.
  • Partner with our Salesforce admin to ensure proper Pardot-to-Salesforce data flow and drive business growth.

Qualifications
  • At least 3+ years of experience using marketing automation tools (Pardot).
  • Proficiency in Pardot, email marketing campaigns, lead generation, landing pages, forms, and nurturing.
  • Strong understanding of HTML/CSS and proficiency in Adobe Photoshop.
  • Certification in marketing automation tools is a plus.
  • Excellent communication and interpersonal skills, with ability to work in multi-disciplinary and international teams.
  • Fluent in English at the business level (written and verbal), with additional language skills welcomed in our global environment.


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