Digital Transformation Specialist

4 days ago


Bengaluru, Karnataka, India Aditya Birla Group Full time
Job Summary

We are seeking an experienced Digital Transformation Specialist to join our team at Aditya Birla Group. In this role, you will be responsible for leading the digital transformation of our e-commerce business, driving top-line growth and revenue through innovative marketing activations and partnerships.

Key Responsibilities
  • Develop and execute a digital transformation strategy to drive revenue growth and improve customer experience on our e-commerce platform.
  • Lead marketing activations across all social and digital platforms to enhance brand visibility and engagement.
  • Create and execute brand building opportunities with partners to drive business growth.
  • Manage relationships with key partners, including Ajio, Tata Cliq, and Nykaa, to increase sales and revenue.

Requirements
  • Minimum 4-7 years of relevant experience in digital transformation and e-commerce operations.
  • Strong understanding of digital marketing strategies and tactics, including SEO, performance marketing, and social media marketing.
  • Excellent communication and leadership skills, with the ability to collaborate with cross-functional teams.

About Us
Aditya Birla Group is a leading Indian conglomerate with a diverse portfolio of businesses across industries such as retail, textiles, and apparel.

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