Senior Public Relations Professional

8 hours ago

Pune, Maharashtra, India beBeePublicRelations Full time ₹ 6,00,000 - ₹ 12,00,000
About the Role

The Public Relations Associate will be working closely with internal teams to develop media strategies, engage with media professionals, execute public relations campaigns and ensure smooth communication throughout client projects.

This role is ideal for someone who is eager to build a career in PR and work in a fast-paced, creative environment.

Key Responsibilities
  • Draft high-quality press materials aligned with client objectives and industry best practices. This includes preparing press releases, listing notes, pitch notes, product notes, media FAQs and other materials.
  • Build and maintain media lists, send media invites, conduct follow-ups with journalists, bloggers and influencers, and engage in media rounds to secure placements.
  • Support event planning and execution, including developing checklists, managing logistics, assembling media kits and preparing post-event reports.
  • Prepare monthly reports, including cost-benefit analysis (CBA), daily news monitoring, work-in-progress (WIP) updates and track the effectiveness of campaigns.
  • Conduct secondary research for press releases, business development pitches, concept notes and quarterly or annual plans, providing valuable insights.
  • Respond promptly to client communication, send meeting minutes within 24 hours and provide regular updates, reports and work-in-progress status.
  • Identify relevant media opportunities, including potential award platforms for client submissions, and track industry trends and key publications.
  • Organize, assemble and print media kits for client meetings and events to ensure all materials are prepared professionally.
  • Assist with daily PR activities to support the execution of PR plans, track deadlines, ensure timely deliverables and maintain high-quality standards.
Requirements
  • Bachelor's degree in Communications, Public Relations, Journalism or a related field.
  • 1-2 years of experience in PR or a media-related role.
  • Experience of working with Fashion/Lifestyle or Hospitality/F&B brands is a plus.
  • Excellent writing, editing and communication skills.
  • Detail-oriented with the ability to manage multiple tasks.
  • Proficient in social media platforms and online communication tools.
  • Strong interpersonal skills and the ability to build relationships.
  • Knowledge of media databases, influencers and industry trends is a plus.

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