Mobile Application Strategist

2 days ago

Mumbai, Maharashtra, India beBeeProduct Full time US$ 75,000 - US$ 1,75,000

Job Overview

The Assistant Product Marketing Manager plays a vital role in driving the success of our mobile applications. This dynamic and talented individual will be responsible for new product ideation, executing go-to-market strategies, and ensuring overall product success.

Key Responsibilities:

  • Collaborate with cross-functional teams to generate innovative ideas for new mobile app products.
  • Conduct market research and analysis to identify emerging trends and opportunities.
  • Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches.
  • Work closely with the product development team to align marketing initiatives with product features and benefits.
  • Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.
  • Develop and implement strategies to optimize the user lifecycle, from acquisition to retention.
  • Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.
  • Implement effective App Store Optimization (ASO) strategies to enhance the visibility and discoverability of our mobile apps on various app stores.

Required Skills:

  • Excellent written and verbal communication skills.
  • Strong understanding of product analytics and the ability to derive actionable insights from data.
  • Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc.
  • Proven ability to optimize campaigns for maximum ROI.
  • Knowledge of various app monetization models and strategies.
  • A keen eye for design and messaging to create visually appealing and effective marketing materials.

Benefits:

  • Flexible work hours and leaves.
  • Salary advance.
  • Maternity/Paternity leave benefits & adoption assistance.
  • Butler & Concierge services.
  • Team Off-sites & Celebrations.

This is an exciting opportunity for results-driven individuals with a passion for mobile apps and possess the required skills and qualifications.

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