Digital Content Specialist

2 days ago


Meerut, Uttar Pradesh, India beBeeDigitalCommunicator Full time ₹ 80,00,000 - ₹ 1,20,00,000

About us:

We are a fashion e-commerce platform dedicated to delivering an exceptional online shopping experience. Our mission is to provide our customers with the best in style.

Key Responsibilities:

  1. Digital Storytelling & Brand Voice
  • Create consistent brand voice and storytelling across all digital channels, including website, social media, emailers, and WhatsApp.
  • Develop communication guidelines to ensure tone and style consistency across teams and platforms.
Campaign Strategy & Execution
  • Conceptualise and develop engaging campaigns that reinforce our positioning as a go-to destination for curated, modern Indian fashion.
  • Align campaigns with product drops, festivals, collaborations, and brand initiatives.
  • Ideate and execute cohesive campaigns from concept to completion.
Content Creation & Design
  • Design and deliver all digital communication assets, including static creatives, videos, GIFs, emailers, and website banners.
  • Be comfortable being in front of the camera to model and create engaging content.
  • Oversee end-to-end execution of visual content - from concept to final output - ensuring brand aesthetics are maintained.
  • Proficiency in graphic design and video editing tools is essential.
Digital Engagement & Community Management
  • Manage day-to-day digital communication across platforms to ensure timely, engaging, and relevant messaging.
  • Support growth and engagement by producing creative content that drives conversations and shares.
Innovation & Trendspotting
  • Stay updated on digital communication trends, platform updates, and content formats.
  • Introduce new ideas for storytelling and brand expression that resonate with the evolving audience.
  • Use AI tools for content creation.

This role requires full-time commitment. Candidates with experience in the fashion/fashion e-commerce domain will be preferred.



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