Senior Adobe Target Developer

1 month ago


Gurgaon, Haryana, India UnitedHealth Group Full time

We are seeking a highly skilled Adobe Target Developer to join our team at UnitedHealth Group. As a key member of our digital experience team, you will be responsible for implementing and optimizing A/B testing and personalization campaigns using Adobe Target. Your expertise will help us enhance the user experience and drive conversions for our customers.

Key Responsibilities:

  • Develop and implement Adobe Target campaigns to optimize our website and improve user engagement
  • Collaborate with product managers, designers, and marketeers to understand business requirements and translate them into effective testing and personalization strategies
  • Evaluate the technical feasibility of different testing approaches and provide valuable insights to stakeholders
  • Code customized offers using JavaScript, HTML, and CSS tailored to specific campaign needs
  • Manage multiple projects simultaneously, prioritizing tasks effectively to meet deadlines

Requirements:

  • Bachelor's or master's degree in Computer Science, Information Technology, or related field
  • 3+ years of hands-on experience with Adobe Target, including implementation and campaign optimization
  • Experience with website optimization tools, specifically in A/B and multivariate testing
  • Solid proficiency in HTML, JavaScript, and CSS for creating custom scripts and front-end modifications

Preferred Qualifications:

  • Adobe Target Certification
  • Proven ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously while meeting deadlines

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location, and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups, and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.



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