Senior Content Writer

4 weeks ago

Bengaluru, Karnataka, India Bellatrix Aerospace Full time

About the Role:

Bellatrix Aerospace is seeking a skilled Content Writer to join our team. As a Content Writer, you will be responsible for creating high-quality content to achieve our business goals, attract the right stakeholders, and elevate the company's brand presence, reputation, and market standing within the dynamic space industry.

Key Responsibilities:

  • Develop, write, and edit engaging content for various platforms, including websites, blogs, social media, newsletters, press releases, and marketing materials.
  • Conduct thorough research to understand the industrial landscape, emerging trends, key stakeholder personas, and competitor landscape to curate targeted content.
  • Develop engaging stories and narratives that showcase Bellatrix Aerospace's unique value proposition, product differentiation, and cutting-edge innovations.
  • Tailor content to resonate with target customers and stakeholders, emphasizing the benefits and value Bellatrix Aerospace brings to their specific needs and challenges.
  • Ensure all content aligns with Bellatrix Aerospace's brand voice, style, and messaging.
  • Strategize, create, manage, and update the content calendar that aligns with the business objectives and ensures timely publication.
  • Implement SEO best practices to improve organic search rankings and drive traffic to the website. Monitor and analyze content performance using analytics tools to optimize and refine content strategies.
  • Collaborate with internal teams, including marketing, sales, strategy, and product development, to gather insights and information for content creation.
  • Engage with external stakeholders, including industry experts, partners, and media, to enhance content relevance and reach.
  • Develop strategies to enhance brand presence and awareness within the space industry and among target audiences.
  • Coordinate and support the marketing team with press releases, media pitches, video production, thought leadership initiatives, and other PR materials to announce noteworthy company developments, product launches, partnerships, and significant events that align with brand value, style, and messaging.
  • Plan and organize product launches and promotional activities to enhance the company's visibility and reputation in coordination with internal teams.
  • Foster a collaborative and innovative work environment that encourages creativity and continuous learning.

Requirements:

  • Proven track record with at least 3 years of experience in content writing and preferably with deep-tech industry experience.
  • Exceptional written and verbal communication skills, showcasing the ability to translate complex technical information into compelling narratives for diverse audiences.
  • Demonstrated success in content writing from inception to completion.
  • Strong understanding of SEO principles and content analytics.
  • Good social media skills, including experience of publishing and monitoring the performance of posts on social media accounts.
  • Good working knowledge of Microsoft Office programs (Outlook, Word, Excel, PowerPoint).
  • Experience in handling / coordinating graphic design, animation, photography, and videography.
  • Strong team player who can act on own initiative and work independently.
  • Able to organize and prioritize workload and meet deadlines and changing priorities while maintaining strong attention to detail and without compromising the quality of the work.

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