Chief Wordcraft Specialist

1 day ago

Hyderabad, Telangana, India beBeeMarketing Full time ₹ 60,00,000
Job Title: Senior Copywriter

About Our Brand

We're a rapidly growing, consumer-centric Direct-to-Consumer skincare brand. Our mission is to craft meaningful, memorable brand experiences and words matter in this process.

This is where you come in: a creative and strategic Copywriter who understands consumer psychology and translates insights into compelling copy.

You'll write engaging, on-brand content for Meta ads, Google ads, emailers, landing pages, product detail pages and more.

Collaborate closely with designers, marketers and product teams to develop integrated campaign concepts.

Craft persuasive product storytelling and benefit-led messaging tailored for e-commerce.

Develop and maintain a consistent brand tone and voice across all customer communication.

Monitor the performance of copy and iterate based on real data.

Stay updated with digital trends, consumer behavior and competitor messaging in the Direct-to-Consumer space.

  • Write SEO-optimized blog content for both on-page and off-page SEO efforts—keyword research knowledge is key.
  • Simplify complex ideas into clear, compelling messaging.

We're looking for someone with 3–6 years of proven copywriting experience with a Direct-to-Consumer brand or digital agency serving Direct-to-Consumer clients.

A strong portfolio showcasing work across digital ad campaigns, product pages, website content and SEO blogs is essential.

You'll need proficiency in writing SEO-friendly long-form content, including blog posts and articles.

Familiarity with tools like Google Analytics, Semrush/Ahrefs, SurferSEO or similar is a plus.

  • Experience with email marketing and retention marketing is a bonus.
  • Understanding of conversion rate optimization best practices is also desirable.

We offer a competitive salary, a collaborative environment, opportunities to lead big creative projects and performance incentives.

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