Content Strategist

2 weeks ago

Cochin, Kerala, India beBeeStrategist Full time ₹ 15,00,000 - ₹ 20,00,000
Head of Content

We are seeking a highly skilled and experienced Head of Content to join our team. The ideal candidate will be responsible for crafting and sharing our story across various platforms, including YouTube, social media, and the press.

Key Responsibilities:
  • Develop a comprehensive YouTube strategy that incorporates deep-dive explainers, interviews with market veterans, and short-form trend videos.
  • Create engaging content on Twitter, Instagram, and Facebook that brings our research to life, sparks conversations among investors, and turns followers into brand advocates.
  • Translate technical market analysis into clear, concise articles, infographics, newsletters, and social posts.
  • Cultivate relationships with financial journalists and media outlets, securing thought leadership, interviews, and opinion pieces.
  • Work closely with research analysts, product marketing, design, and video production colleagues to maintain accuracy and consistency in every piece of content.
  • Use data and audience feedback to refine themes, formats, and distribution tactics, increasing engagement, brand recall, and lead generation over time.
  • Lead and mentor a team of writers, editors, video producers, and freelancers, fostering an environment where creativity thrives and everyone is driven to learn and improve.
Requirements:
  • A strategic thinker with 8+ years of content leadership experience in financial services or B2B.
  • A storyteller who turns complex market research into clear, engaging narratives.
  • A YouTube-savvy creator who tracks evolving formats, features, and viewer habits.
  • A data-driven decision-maker who tests, learns, and pivots based on performance and feedback.
  • A natural relationship-builder, whether collaborating with analysts, journalists, or your own team.
  • A hands-on mentor who grows writers, editors, and producers through coaching and feedback.
  • A fast-adapter who welcomes change, experiments boldly, and thrives in a dynamic environment.

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