Visionary Content Strategist

17 hours ago


Nashik, Maharashtra, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Strategic Content Marketing Manager

The role of a Strategic Content Marketing Manager is pivotal in driving brand engagement and conversion through the development and execution of a content strategy.

Key Responsibilities:
  1. Content Strategy & Planning

    • Develop and lead the overall content strategy for the target audience segment, aligned with brand goals and marketing objectives.
    • Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
  2. Creative Content Development

    • Ideate and Execute content for website, email, blogs, landing pages, product pages, and brand campaigns.
    • Create engaging narratives around hair health, product education, and customer stories.
  3. Performance Marketing Creatives

    • Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
    • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
  4. Cross-functional Collaboration

    • Work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.
Requirements:
  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.


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