Digital Marketing Specialist

2 days ago


Bengaluru, Karnataka, India beBeeProgrammatic Full time ₹ 12,00,000 - ₹ 25,00,000
Programmatic Buying

Transform the digital landscape as a Programmatic Buyer. Leverage your expertise to build and execute high-impact campaigns that drive awareness, acquisition, and conversion.

  • Develop compelling digital marketing roadmaps and proposals to clients, utilizing DV360 for campaigns including awareness, acquisition, remarketing, app installs, and video branding.
  • Manage and optimize App Campaigns on DV360, linking App Analytics platforms for enhanced tracking and audience activity.
  • Design and implement ad tags, floodlight tags in CM/DV360 to track campaign conversions, audience activity, and integrate with multiple platforms.
  • Collaborate with internal teams to ensure seamless implementation of tracking mechanisms.
  • Monitor and manage client accounts for display, TrueView/video/search campaigns, optimizing structures, IOs, line items, ad groups on DV360/CM/Google Ads.
  • Analyze daily/monthly account metrics to inform optimization strategies, ensuring budget caps, campaign pacing, lost bidding, impression share, and other key metrics are met.
  • Support creative design teams with innovative ideas for ad copy, graphical templates, VAST, Rich Media, HTML 5, and static display creatives.
  • Communicate effectively with clients/POC to align campaign achievements with predefined goals.
  • Generate comprehensive reports before, during, and after campaigns, auditing advertising accounts for existing structure and targeting gaps.
  • Develop and execute programmatic campaigns, understanding performance across digital channels.
Required Skills and Qualifications

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