
Lead Paid Media Strategist
3 days ago
At Invisible Mode, we're looking for a strategic leader who can turn every paid dollar into real growth opportunities.
This role is part of our innovative marketing campaigns that drive business-wide goals through close collaboration and agility.
The successful candidate will lead paid media strategy across channels like Google Ads, Meta, and other platforms, optimizing performance and reporting on key metrics (ROAS, CPA, CPL...).
We're seeking a data-driven expert with 5+ years in performance/digital marketing, a proven track record in scaling high-impact paid campaigns, strong analytical skills, and clear communication skills.
About the Role
You'll plan and execute paid media campaigns, monitor and optimize key metrics, run A/B tests to refine creatives, messaging, and audience targeting, and align campaign strategy with business-wide goals.
Key Responsibilities
- Plan and execute paid media campaigns across Google Ads, Meta, and other platforms.
- Monitor, optimize, and report on key metrics (ROAS, CPA, CPL...).
- Run A/B tests to refine creatives, messaging, and audience targeting.
- Align campaign strategy with business-wide goals through close collaboration.
- Stay sharp on platform trends, tools, and paid media best practices.
Requirements
- 5+ years in performance/digital marketing.
- Proven track record in scaling high-impact paid campaigns.
- Strong analytical mindset; hands-on with Google Analytics, Meta Ads Manager, etc.
- Clear communicator with strong reporting skills.
- Based in California or available during part-time hours.
- Startup/remote work experience is a plus.
Why Work With Us
- A remote-first culture with autonomy and trust.
- A fast, creative, no-BS team.
- High ownership, clear impact.
- Work that actually means something.
This isn't just another role. It's a chance to do meaningful work, contribute directly to growth, and build something worthwhile with a passionate team.
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