Digital Transformation Marketing Automation Specialist

2 weeks ago


Bengaluru, Karnataka, India MUM Fortrea Development India Pvt Ltd Full time

As a leading global contract research organization (CRO) with a strong focus on scientific rigor and extensive clinical development experience, Fortrea provides pharmaceutical, biotechnology, and medical device customers a wide range of clinical development, patient access, and technology solutions across more than 20 therapeutic areas. With over 19,000 staff conducting operations in more than 90 countries, Fortrea is transforming drug and device development for partners and patients worldwide.

The ideal candidate will possess extensive experience in independently coding and integrating HubSpot with Salesforce, and have a strong background in data management, including segregation, auto-scrubbing, and classification. This role will be responsible for designing, developing, and maintaining campaigns, automating lead capture processes, and optimizing our CRM systems. Additionally, you will ensure the technical implementation of emails, landing pages, and forms for our HubSpot campaigns.

Key Responsibilities:
  • Develop and manage integrations between HubSpot and Salesforce, utilizing webhooks, RESTful APIs, and other integration tools and techniques.
  • Map APIs to add new features via applications.
  • Create and maintain code for any required integration or synchronization.
  • Ensure data integrity and consistency across all integrated systems.
  • Create custom objects and custom fields as needed to support business processes.
  • Conduct User Acceptance Testing (UAT) to ensure new features and integrations meet business requirements.
  • Automate lead scrubbing to ensure classification and segmentation of leads in the CRM.
Job Requirements:
  • Design and implement automation workflows for lead capture, nurturing, and other marketing processes.
  • Manage lead scoring, segmentation, and lifecycle management.
  • Develop and maintain custom workflows and logic to automate repetitive tasks.
  • Ensure seamless data flow between HubSpot and Salesforce to support sales and marketing alignment.
  • Use HubSpot's Workflow tool to automate complex marketing, sales, and customer service processes.
  • Develop and execute marketing campaigns by creating emails, landing pages, and forms within HubSpot.
  • Optimize campaign components for better engagement and conversion rates.
Platform Ownership:
  • Take full ownership of the HubSpot platform and all associated tasks.
  • Troubleshoot and resolve any issues related to HubSpot and its integrations.
  • Stay updated with the latest HubSpot features, updates, and best practices to ensure we leverage the platform to its fullest potential.


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