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Visual Communications Specialist
2 weeks ago
We are seeking a skilled Graphic Designer to conceptualize and design creative assets that drive brand messaging, product awareness, and customer engagement.
This role is ideal for someone with experience in designing high-quality banners, website creatives, social media posts, reels, and ad creatives for e-commerce campaigns. You will also be responsible for creating emailers and newsletters that align with marketing campaigns and improve customer engagement.
Key Responsibilities:
- Design creative digital assets including banners, website creatives, social media posts, reels, and ad creatives.
- Create engaging emailers and newsletters that drive customer engagement.
- Collaborate with the marketing team to ensure brand consistency and messaging across all platforms.
- Develop storyboards and short-form videos/reels for digital campaigns.
- Stay updated on industry trends, competitor designs, and emerging creative tools to keep the brand's design language fresh and innovative.
Requirements:
- Bachelor's degree in design, Fine Arts, or related field (or equivalent experience).
- 2–4 years of experience as a Graphic Designer, preferably in e-commerce or IT products.
- Proven expertise in B2B and B2C marketing creatives.
- Proficiency in design tools such as Adobe Creative Suite, Figma, Canva, etc.
- Strong portfolio showcasing digital creatives, ad banners, emailers, and reels.
- Understanding of brand identity, typography, colour theory, and visual storytelling.
- Knowledge of UI/UX principles for e-commerce design is a plus.
