Digital Advertising Specialist

4 days ago

Vizag, Andhra Pradesh, India beBeePaidAdvertising Full time ₹ 1,00,00,000 - ₹ 2,50,00,000
Job Description:
As a Paid Advertising Manager, you will be responsible for developing and executing comprehensive paid advertising strategies across various channels. This includes setting up and managing Google Ads and Bing campaigns, conducting keyword research, and creating effective ad copies.

Responsibilities:
- Set up and manage Google Ads and Bing campaigns by conducting target keyword research and writing relevant ad copies
- Manage and optimize campaigns using a combination of bid and budget management, structural optimization, keywords, ad text optimization, and creative optimization
- Manage Paid Social campaigns across Facebook, Instagram, and other social media platforms
- Manage end-to-end shopping campaigns, including creating feed files and working with merchant centers

Requirements:
- Bachelor's Degree (as per company minimum requirements)
- 4+ years of PPC experience (Google Ads & Facebook Ads). Experience in Programmatic media buying is an advantage
- Experience working with E-commerce setup is preferred
- Strong analytical ability and experience to work with data
- Basic Excel Skills
- Ability to communicate effectively
- Quick Learner
- Exceptional attention to detail and performance driven

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