Digital Media Campaign Specialist
1 month ago
We are an integral part of Annalect Global and Omnicom Group, a leading media and advertising agency holding company. Our agency brands are consistently recognized as being among the world's creative best.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey.
Job DescriptionThis is an exciting role and would entail you:
- Setup and execute digital media campaigns using ad servers like Google Campaign Manager, Sizmek, Adform, and Flashtalking.
- Quality review of creative to ensure technical specs are met and ads appear properly in the desired formats.
- Trafficking sheet review, upload, and assign creative to appropriate ads as per the trafficking sheet.
- Execute ongoing campaign optimizations and adjustments.
- Analyze and understand the campaign brief thoroughly before executing any requests within defined SOPs and procedures.
- Troubleshoot campaign delivery and tracking issues across platforms/Ad techs and proactively suggest the appropriate solutions.
- Effectively communicate technical information with the wider team.
- Support team lead with day-to-day technical solutions to maintain a smooth operation and meet the respective stakeholder's requirement.
This may be the right fit for you if you have:
- 2 to 5 years of experience in handling digital media campaigns and technical support.
- Good understanding of ad techs like Google Campaign Manager, Ad Manager, and Business Manager.
- Good knowledge of digital marketing life cycle.
- Familiarity with JavaScript, Iframe, and HTML tags and troubleshooting technical issues.
- Understanding of various third-party, fourth-party, and ad verification tags specifications, DoubleClick, AppNexus, DMPs, and IAS.
- Good analytical skills and logical reasoning in managing daily deliverables.
- Strong written and verbal communication.
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