Digital Media Campaign Specialist

1 month ago


Hyderabad, Telangana, India Annalect India Full time
About Us

We are an integral part of Annalect Global and Omnicom Group, a leading media and advertising agency holding company. Our agency brands are consistently recognized as being among the world's creative best.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey.

Job Description

This is an exciting role and would entail you:

  • Setup and execute digital media campaigns using ad servers like Google Campaign Manager, Sizmek, Adform, and Flashtalking.
  • Quality review of creative to ensure technical specs are met and ads appear properly in the desired formats.
  • Trafficking sheet review, upload, and assign creative to appropriate ads as per the trafficking sheet.
  • Execute ongoing campaign optimizations and adjustments.
  • Analyze and understand the campaign brief thoroughly before executing any requests within defined SOPs and procedures.
  • Troubleshoot campaign delivery and tracking issues across platforms/Ad techs and proactively suggest the appropriate solutions.
  • Effectively communicate technical information with the wider team.
  • Support team lead with day-to-day technical solutions to maintain a smooth operation and meet the respective stakeholder's requirement.

This may be the right fit for you if you have:

  • 2 to 5 years of experience in handling digital media campaigns and technical support.
  • Good understanding of ad techs like Google Campaign Manager, Ad Manager, and Business Manager.
  • Good knowledge of digital marketing life cycle.
  • Familiarity with JavaScript, Iframe, and HTML tags and troubleshooting technical issues.
  • Understanding of various third-party, fourth-party, and ad verification tags specifications, DoubleClick, AppNexus, DMPs, and IAS.
  • Good analytical skills and logical reasoning in managing daily deliverables.
  • Strong written and verbal communication.


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