Senior Qualitative Research Lead

2 days ago


Delhi, Delhi, India NielsenIQ Full time
About the Role

We are seeking a highly skilled Senior Qualitative Research Lead to join our team at NielsenIQ. As a key member of our Consumer Insights division, you will be responsible for leading qualitative research initiatives and delivering actionable insights to drive business growth.

Your expertise in qualitative research methods, including ethnography, semiotics, and design thinking, will be invaluable in helping us better understand consumer behavior and preferences.

The ideal candidate will have a strong track record of driving issue-based analyses, delivering proactive insights, and building effective analytical presentations and consultative storytelling to clients. You will also be expected to build strong relationships with clients through empathetic understanding of their needs and requirements.

In addition to your technical skills and experience, you will possess excellent client management and relationship-building skills, as well as the ability to converse with mid-level stakeholders in client organizations.



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