Mobile Data Insights Specialist

1 day ago

Coimbatore, Tamil Nadu, India beBeeAnalytics Full time ₹ 40,00,000 - ₹ 80,00,000

We are seeking a highly skilled Mobile Analytics and Attribution Specialist to provide high-quality data insights and performance metrics across mobile applications.

Job Overview

The successful candidate will be responsible for implementing, auditing, and optimizing mobile analytics setups using tools such as Firebase, Adjust, Appsflyer, or Branch. This role involves configuring and troubleshooting in-app event tracking, conversion tracking, and attribution flows, aligning app tracking setups with paid campaigns across various platforms.

Key Responsibilities
  • Data Analysis and Reporting: Implement, audit, and optimize mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.
  • Event Tracking and Configuration: Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  • Campaign Alignment: Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  • SKAN Integration: Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
  • Attribution Discrepancies: Identify and resolve attribution discrepancies across platforms and reporting systems.
  • Dashboards and Visualizations: Build dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
Requirements

To succeed in this role, you will need:

  • Experience with Mobile Analytics Tools: 3–5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  • Mobile Attribution Models: Strong understanding of mobile attribution models and post-install event tracking.
  • iOS and Android Tracking: Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  • Paid Acquisition Tracking: Experience working with paid acquisition tracking for mobile apps.
  • Troubleshooting Skills: Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  • Communication Skills: Clear communication skills to bridge technical insights with marketing needs.
Nice to Have
  • Server-to-Server Integrations: Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  • Privacy-Focused Tracking: Knowledge of privacy-first tracking approaches and consent frameworks.
  • Funnel Reporting and Cohort Analysis: Exposure to funnel reporting and cohort analysis for mobile growth.

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