Digital Marketing Strategist

2 weeks ago

Gurgaon, Haryana, India Wellbeing Nutrition Full time

About Us: At Wellbeing Nutrition, we're on a mission to help individuals achieve their wellness goals through nutritious food and expert advice.

We're Hiring: A skilled Digital Marketing Strategist with expertise in Google Ads to drive our digital advertising initiatives.

Job Summary:

We're seeking a talented professional to manage and optimize our Google Ads campaigns across various platforms. As a key member of our marketing team, you'll be responsible for delivering measurable business results through strategic ad campaigns, performance analysis, and continuous optimization.

Key Responsibilities:

  • Google Ads Campaign Management: Develop, execute, and manage Google Ads campaigns across Search, Display, and YouTube to increase brand visibility, drive targeted traffic, and generate high-quality leads.
  • Ad Strategy Development: Design and implement data-driven strategies to maximize ROI, CTR, and conversion rates. Continuously improve the effectiveness of ad campaigns based on insights and key performance metrics.
  • Keyword Research & Optimization: Conduct thorough keyword research to identify high-performing search terms. Optimize ad copy and bidding strategies to drive campaign success and reach target audiences effectively.
  • Ad Copy Creation & Design: Craft compelling ad copy and collaborate on creative assets that resonate with our audience. Focus on driving engagement, improving brand messaging, and delivering business results.
  • Performance Monitoring & Analysis: Analyze and monitor Google Ads performance through tools like Google Analytics. Regularly provide detailed reports, actionable insights, and recommendations to improve ad campaigns and optimize spending.
  • Budget Management: Effectively manage advertising budgets to ensure cost-effective ad spend while maximizing return on investment (ROI).
  • Competitor & Industry Analysis: Keep track of industry trends, advertising innovations, and competitor activities. Identify potential opportunities and threats to stay ahead in the competitive landscape.
  • Collaboration with Marketing Team: Work closely with the broader marketing team to align Google Ads initiatives with Wellbeing Nutrition's overall marketing and brand strategies, ensuring cohesive execution across channels.

What We Offer:

A competitive salary of $80,000 per annum, comprehensive health insurance, and generous annual leave. We're passionate about employee well-being and offer a supportive work environment that encourages growth and development.

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