Senior Digital Marketing Strategist
3 days ago
Role Overview
">We are seeking a highly skilled Digital Marketing Specialist to join our team. This full-time position is located in Hyderabad and offers a unique opportunity to drive business growth through innovative digital marketing strategies.
">About the Job
">This role involves planning, executing, and optimizing paid advertising campaigns on Meta Ads Manager and Google Ads. The ideal candidate will have experience managing Google Ads accounts with a focus on search engine marketing (SEM) and maintaining high-quality scores.
">Key Responsibilities
">- ">
- Paid Campaign Management: Develop and implement full-funnel strategies for lead generation, sales, and brand awareness. Monitor key metrics such as CTR, CPA, ROAS, and conversion rates.">
Required Skills and Qualifications
">- ">
- Experience in Paid Advertising: 2+ years of experience in developing and implementing remarketing strategies across Meta Ads and Google Ads.">
- Analytical Skills: Skilled in analyzing the performance of remarketing efforts and optimizing creatives, bidding, and frequency based on data insights.">
- Team Leadership: Ability to lead a team of marketing professionals and assign tasks, set performance goals, and foster collaboration for successful campaign execution.">
Preferred Qualifications
">- ">
- Demonstrated Experience: Proven experience running tailored remarketing campaigns to increase conversion rates from previously engaged users.">
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