Digital Marketing

1 week ago

Pune Bengaluru Bangalore, India beBeeContent Full time ₹ 5,00,000 - ₹ 8,00,000
Integrated Marketer/Content Strategist

We are seeking a highly skilled Integrated Marketer/Content Strategist to join our team. This role is responsible for developing and implementing comprehensive content strategies that drive business growth and engagement.

  • Develop and implement a thorough content strategy aligned with our goals and audience needs.
  • Conduct research to understand target audiences, industry trends, and competitive landscape.
  • Define content objectives, KPIs, and success metrics.
  1. Content Creation and Management:
  • Plan, create, and oversee the production of content across various channels (email, performance marketing, website, and other formats).
  • Ensure all content is consistent with our brand voice, style, and tone.
  • Manage editorial calendars to ensure timely delivery of content.
  1. SEO and Optimization:
  • Optimize content for search engines (SEO) to improve organic visibility and traffic.
  • Use analytics tools to track content performance and make data-driven recommendations for improvement.
  1. Collaboration and Communication:
  • Work closely with marketing, design, and product teams to ensure content aligns with broader campaigns and initiatives.
  • Coordinate with external writers, designers, and agencies as needed.
  1. Audience Engagement:
  • Develop strategies to engage and grow the audience across digital platforms.
  • Monitor audience feedback and adjust content strategies accordingly.
  1. Content Governance:
  • Establish guidelines for content creation, including tone, style, and formatting.
  • Ensure all content adheres to legal and ethical standards.
Qualifications:
  • Proven experience as a Content Strategist, Content Manager, or similar role.
  • Strong understanding of content marketing principles and best practices.
  • Excellent writing, editing, and storytelling skills.
  • Familiarity with SEO, keyword research, and analytics tools (e.g., Google Analytics, SEMrush).
  • Experience with content management systems (CMS) such as WordPress.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Strong interpersonal and communication skills.
Preferred Skills:
  • Knowledge of UX/UI principles and how content fits into user experience design.
  • Experience with social media management and paid advertising campaigns.
  • Basic graphic design or video editing skills.
  • Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
Key Traits for Success:
  • Strategic thinker with a creative mindset.
  • Detail-oriented and organized.
  • Data-driven approach to decision-making.

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