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Campaign Management Professional

1 week ago

Bengaluru, Karnataka, India Epsilon Full time

About Epsilon

We are a global leader in customer experience and marketing solutions, helping businesses create memorable experiences for their customers.

Our team of experts spans the entire customer lifecycle, from planning to activation and performance tracking across any channel.

Job Requirements

The Campaign Analyst 2 role is responsible for managing client campaigns, ensuring successful email programs, and maintaining high-level client satisfaction.

This involves responsibilities such as Estimation, Design, Campaign Build and QC, Project Management, Deployment and Reporting activities for campaigns that may deploy in one or more channels.

The Campaign Analyst works closely with Production, Account Management, and Technology on behalf of clients to deliver successful email programs.

Key Responsibilities

  • Manage Client meetings, Client mailing calendar, asset review, campaign creation, internal UAT, oversee external UAT, change management, manage approval process, reports generation, QA, campaign scheduling, post deployment validation.
  • Primary escalation contacts for Client issues/questions related to email campaigns.
  • Deliver timely and accurate project completions, ensuring overall Client satisfaction.
  • Maintain campaign process and program documentation.
  • Provide regular updates to BSA, Account team and/or Client.
  • Attend recurring Account meetings (internal and external)
  • Track non-deployment activity and provide a monthly report to Campaign Manager and Team Lead.
  • Update/create Knowledge Base Articles and Client case studies as necessary.
  • Develop campaign workflows for audience selection and segmentation, and deployment of campaigns across channels.
  • Configure Email templates using approved HTML content & apply required personalization.
  • Perform Quality Checks on campaigns to ensure data, functional and content accuracy.
  • Collaborate with external teams and stakeholders to ensure task completion on time.
  • Provide post-deployment support, engaging in activities such as data analysis, monitoring, and comprehensive reporting.
  • Develop QC/SQL scripts based on campaign setup and requirements.
  • Monitor and report on key metrics such as open rates, clickthrough rates, conversion rates, and other performance indicators.

Requirements

The ideal candidate for this role has 3-5 years of experience in campaign management and analysis, with a strong understanding of digital marketing principles.

Proven ability to prioritize multiple projects in a deadline-driven environment and effective communication skills.

Able to communicate technical information to both technical and non-technical stakeholders.