Product Manager

1 day ago


Salem, Tamil Nadu, India beBeeCategory Full time ₹ 10,00,000 - ₹ 17,50,000

About our business

We are a leading agri-supply chain company specializing in fresh fruits and vegetables. Our mission is to create a reliable, efficient, and scalable fresh produce ecosystem.

Key Role

We are looking for a Product Manager - Fresh Produce to lead sourcing, sales, and product development for a diverse portfolio including Onions, Garlic, Potatoes, Tomatoes, Apples, and Oranges. The role requires strong knowledge of both vegetable staples and fruit categories, with responsibility for driving sales, profitability, and expansion.

Main Responsibilities
  • Develop and execute growth plans across vegetables (onion, garlic, potato, tomato) and fruits (apple, orange).
  • Track price trends, trade flows, and customer demand patterns.
  • Define assortment strategy (varieties, pack sizes, sourcing regions) for each category.
  • Drive sales of assigned categories across ecommerce, quick commerce, modern retail, and institutional buyers.
  • Build strong customer relationships and close deals to achieve revenue targets.
  • Manage supplier networks across regions:
  • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
  • Explore opportunities for off-season coverage.
Required Skills & Qualifications
  • Strong understanding of fresh produce value chains—farm production, seasonality, mandi dynamics.
  • Hands-on sales experience with ability to close deals.
  • Negotiation expertise.
  • Analytical skills to track price trends and category economics.
  • Ability to work cross-functionally with supply chain, operations, and finance.
Job Requirements
  • Graduate/Postgraduate in Agriculture, Agribusiness, Supply Chain, or MBA.
  • 6–10 years of experience in F&V category management, commodity sourcing, or modern trade supply chains.
  • Prior exposure to staples (onion, potato, garlic) and fruits (apple, citrus) will be an advantage.


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