Senior Marketing Strategist

1 week ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Global Marketing Leader Job

The Director of Marketing and Demand Generation is a high-impact leadership role responsible for building and executing a global marketing strategy that accelerates pipeline generation, enhances brand visibility, and positions our company as a market leader in workforce management and talent technology.

About the Role
  • Key Responsibilities:
    • We are seeking a strategic marketer to develop and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.
    • The ideal candidate will position our company as the premier solution in the market by leveraging thought leadership, content marketing, PR, and digital campaigns.
    • This role requires leading brand messaging and storytelling to differentiate our platform in the landscape.
    • The successful candidate will align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.
  • Demand Generation & Growth Marketing:
    • We need a growth marketer to drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations including US, EU, and APAC.
    • The selected candidate will develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
    • This person will implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
    • The goal is to own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.
  • Content & Thought Leadership:
    • We are looking for a content strategist to oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish our company as a trusted authority in workforce solutions.
    • The ideal candidate will collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
    • This role requires developing and executing conference, event, and sponsorship strategies to position our company at the forefront of HR Tech and contingent workforce events.
  • Customer & Partner Marketing:
    • We need a customer advocate to build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
    • The selected candidate will develop co-marketing initiatives with ecosystem partners to expand market reach.
    • This person will enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.
  • Analytics & Performance Optimization:
    • We require a data analyst to define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
    • The ideal candidate will utilize marketing automation, CRM, and analytics platforms (e.g., HubSpot, Marketo, Salesforce, Google Analytics) to drive campaign effectiveness.
    • This role requires continuously testing, refining, and scaling successful marketing programs using A/B testing and performance analysis.

We offer a competitive salary, benefits package, and professional development opportunities. If you are a results-driven marketing professional looking for a challenging role, please submit your application.

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