Financial Performance Specialist

4 days ago

Madurai, Tamil Nadu, India beBeeFinancial Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Financial Yield Manager Position

Key responsibilities for this role include publisher management, communication, technical quality assurance, ad layout optimization, and yield analysis.

The ideal candidate will possess strong analytical skills, effective time management, and excellent communication abilities.

A bachelor's degree in finance, mathematics, or business intelligence is required. Additionally, the candidate should have 2-3 years of experience in online advertising, web analytics, or a related field.

Experience with digital ad servers like DFP, SSP UI applications, and header bidding ad tech is highly valued.

Proficiency in BI tools such as SQL, Domo, Periscope, Looker, and Tableau is a plus.

  • Core Responsibilities:
  • Publisher Profit/Loss Management
  • Key Communicator and Liaison with Publisher and Internal Departments
  • Ensure Ad Requests and Inventory Settings are optimal and work with Dev on Publisher Releases
  • Provide Publisher Ad Lay-out Recommendations to maximize yield
  • Work with SSP's to get sites white listed to get Programmatic Monetization
  • Monitor Yield based upon Demand Source by Inventory/Product
  • Monitor partner and publisher performance and revenue streams to optimize partner set-ups and increase revenue opportunities
  • Ad Operations – Proficient in DFP and SSP System Settings to ensure optimal Yield Set-up, SSP Block List and Flooring
  • Reporting: Publisher Weekly KPI's, Weekly SSP Reporting, Block List Reporting, and Partner Billing and Reconciliation
  • PMP Management: work with buyers in creating deals & optimize deals for best performance
  • Data Analysis/Publisher Decks: Analyze Publisher and SSP Data to report to Pub Dev and Programmatic Supervisor

Required Skills and Qualifications:

  • Undergraduate Degree – Finance, Mathematics, Computer Technology, Business Intelligence. MBA and/or Masters a Plus…
  • 2-3yrs of experience related to Online Advertising/Web Analytics in one, or a combination of the following job functions: Traffic Analyst, Account Management, Yield Management, Campaign Management, Publisher Operations/Development, Ad Operations, Data Analytics.
  • Experience with and an in-depth knowledge of DFP ad server.
  • Experience with SSP UI/Applications. Example (Index, OpenX, Appnexus)
  • Experience with Header Bidding Ad Tech.
  • Experience managing a team
  • Experience managing relationships
  • Experience a Plus - BI Tools for data manipulation – SQL, Visual Tool –Example Domo, Periscope, Looker, Tableau
  • Solid track record of exhibiting extreme attention to detail and organization skills.

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