Marketing Strategist

3 days ago

Mumbai, Maharashtra, India beBeeDigital Full time ₹ 8,00,000 - ₹ 12,00,000

Job Description

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K11 Education is seeking a skilled Digital Performance Marketing Manager to lead our digital marketing strategy and drive student enrollment.

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Responsibilities:

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  • Develop and execute comprehensive digital marketing strategies to drive student enrollment and increase brand visibility.">
  • Manage and optimize paid advertising campaigns across platforms, including Google Ads, Meta Ads, Facebook, Instagram, and YouTube.">
  • Track, analyze, and report on key performance indicators, such as cost per lead, return on ad spend, and conversion rates.">
  • Conduct thorough market research and competitor analysis to identify and refine target audiences.">
  • Collaborate with content creators to develop and manage content for social media platforms.">
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Requirements:

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  • Digital marketing expertise, including deep understanding of performance marketing and optimization techniques.">
  • In-platform execution, including setting up and managing campaigns within Facebook Ads Manager, Google Ads, and YouTube.">
  • Campaign management tools, including proficiency in managing and optimizing campaigns using Google Ads, Meta Ads, and YouTube.">
  • Data analysis and reporting, including strong analytical skills and experience using data visualization tools.">
  • Excellent communication and interpersonal skills, with ability to work effectively independently and within a team.">
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Benefits:

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  • Competitive salary and benefits package.">
  • Opportunities for continuous learning, skill development, and career advancement.">
  • A supportive and collaborative work culture focused on innovation and creativity.">
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Key Performance Indicators (KPIs):

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  • Lead generation, including number and quality of leads generated per campaign.">
  • Cost efficiency, including achieving target cost per lead, cost of acquisition, and return on ad spend.">
  • Conversion rate, including percentage of leads converted into enrolled students on a monthly basis.">
  • Brand engagement, including social media engagement rates and follower growth.">

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