
Senior Produce Category Manager
24 hours ago
As a senior produce category manager, you will lead fresh produce sourcing, sales, and development efforts.
About This Role- Develop and execute growth strategies for vegetables (onion, garlic, potato, tomato) and fruits (apple, orange), ensuring strong market presence and profitability.
- Track price trends, international trade flows, and customer demand patterns to inform decisions.
- Define assortment strategy (varieties, pack sizes, sourcing regions) for each category, aligning with customer needs and business objectives.
- Directly drive sales across ecommerce, quick commerce, modern retail, and institutional buyers, building relationships and closing deals to achieve revenue and margin targets.
- Recruit, train, and manage a sales team to scale with category volumes, fostering excellence and collaboration.
- Build supplier networks across regions:
- Vegetables: Nasik, Karnataka, MP, AP, UP for onion/potato/tomato/garlic.
- Fruits: Himachal, Kashmir, imported apples; Nagpur/Maharashtra oranges.
- Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability, exploring import/export opportunities for off-season coverage.
- Align with procurement and operations for efficient sourcing, grading, packaging, and logistics, minimizing wastage and cost while ensuring freshness and availability.
- Own the financial performance of assigned categories—managing revenues, margins, and working capital, generating performance dashboards highlighting risks and opportunities.
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