Chief Marketing Strategist

2 weeks ago

Vellore, Tamil Nadu, India beBeeMarketingManager Full time ₹ 9,00,000 - ₹ 12,00,000
Job Description:

We are seeking a seasoned professional to lead our marketing efforts and drive operational excellence. This role will play a crucial part in managing brand & marketing initiatives, with a focus on exhibitions, social media coordination, budget management, brand merchandise, sales collaterals, and vendor management.

  • Manage all administrative and logistical deadlines for exhibitions and marketing events.
  • Coordinate with cross-functional teams to gather product, branding, and technical information.
  • Ensure timely delivery of collaterals, booth materials, and samples to event locations.
  • Collate all leads and visitor data captured during events and ensure accurate and timely upload to Salesforce, in coordination with the sales and CRM teams.

Key Responsibilities:

1. Exhibitions & Trade Shows

Exhibit and manage trade shows and exhibitions, including coordinating logistics and ensuring timely delivery of promotional materials.

2. Social Media Coordination

Oversee planning, scheduling, and execution of social media content to ensure brand consistency, coordinate with internal teams and external agencies to source content ideas and product information.

3. Marketing Budget & Finance

Track all marketing expenses and ensure adherence to allocated budgets, collaborate with finance teams for processing invoices and reconciliations.

4. Sales Collateral Management

Create, review, and distribute brochures, presentations, and product sheets, maintain a repository of up-to-date marketing assets for the sales team.

5. Vendor Management

Evaluate vendors for printing, branding, gifting, and events, negotiate terms and ensure quality and timeliness of deliverables.

6. Brand Identity Implementation

Ensure consistent implementation of the brand identity across all touchpoints and materials, work with marketing leadership to audit and improve brand consistency.

7. Merchandise & Gifting

Manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials, liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.

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