Digital Marketing Strategist

2 weeks ago

Bhavnagar, Gujarat, India beBeeProgrammatic Full time ₹ 12,00,000 - ₹ 25,00,000
Programmatic Buying Manager

We are seeking a skilled and experienced specialist to lead our programmatic buying efforts in the market.

  • Strategic Planning: Develop and implement strategic plans for digital marketing campaigns using DV360, focusing on awareness, acquisition and retention initiatives.
  • Campaign Execution: Manage and execute app campaigns on DV360, leveraging reach, install and conversion metrics to drive business growth.
  • Ad Tag Management: Design and deploy ad tags/floodlight tags in CM/DV360 to track campaign conversions, audience activity and integrate with various platforms.
  • Performance Analysis: Collaborate with internal teams to monitor account performance daily/monthly, ensuring key metrics such as budget caps, campaign pacing, lost bidding and impression share are met.
  • Client Collaboration: Provide support to creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5 and static display creatives.

Key Skills:

  • Programmatic Buying: Advanced level expertise
  • DV 360: Proven experience working on the platform
  • DV 360 Certified: Certification required

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