Influencer Marketing and Social Media Strategist

2 weeks ago

Guntur, Andhra Pradesh, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 14,00,000
Job Opportunity

Sesa Care Private Limited is a leading manufacturer and exporter of authentic Ayurvedic hair care products, combining the 5000-year-old science of Ayurveda with modern manufacturing practices.

We are pioneers in the anti-hairfall category, with a strong brand recall and distribution network within India and exports to over 20 countries.

The Influencer & Retention Marketing Executive will be responsible for developing and implementing influencer & retention marketing strategies, managing YouTube campaigns, maintaining public relations, and supporting sales initiatives.

Influencer Marketing:

  • Scout and collaborate with influencers, creating engaging content and analyzing campaign performance.
  • Understand influencers' niches, create script drafts, and review video drafts.
  • Coordinate product dispatch with internal teams and influencers.
  • Prepare various reports as per requirement.
  • Share ideas on snippets/ad creation and coordinate with Finance team for advance payments.

Retention Marketing:

  • Create WhatsApp marketing/utility templates and submit for approval on Meta.
  • Develop broadcast ideas for occasions, seasonal requirements, restocking timelines, and regional festivals.
  • Refine data sets for campaigns and collaborate with stakeholders.

Required Skills and Qualifications:

  • Influencer marketing and social media marketing skills (specifically with YouTube influencers).
  • Sales support and collaboration skills.
  • Excellent written and verbal communication skills.
  • Ability to work on-site in Thane.
  • Bachelor's degree in marketing, communication, public relations, or related field.
  • Experience in the FMCG or beauty industry is a plus.

Benefits:

This role offers a unique opportunity to grow your career in marketing and develop expertise in influencer marketing and social media strategy.

About the Role:

This position requires a highly motivated and organized individual who can work effectively in a fast-paced environment.

We value creativity, innovation, and teamwork.

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