Mobile Data Specialist

4 days ago

Bengaluru, Karnataka, India beBeeMobileData Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

We are seeking a Mobile Data Analyst to join our team. As a key member of our analytics team, you will be responsible for delivering high-quality data and insights that inform business decisions across mobile apps.

This role is ideal for someone with hands-on experience in mobile analytics tools like Firebase, Adjust, Appsflyer, or Branch. You should have a strong understanding of mobile attribution models and post-install event tracking, as well as experience working with paid acquisition tracking for mobile apps.

The ideal candidate will have excellent communication skills and the ability to bridge technical insights with business needs. They will also be able to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.

Key Responsibilities:

  1. Implement, audit, and optimize mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.
  2. Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  3. Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  4. Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
  5. Identify and resolve attribution discrepancies across platforms and reporting systems.
  6. Build dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
  7. Document all technical setups and collaborate with performance marketing teams.

Required Skills & Experience:

  1. 3–5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  2. Strong understanding of mobile attribution models and post-install event tracking.
  3. Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  4. Experience working with paid acquisition tracking for mobile apps.
  5. Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  6. Clear communication skills to bridge technical insights with business needs.

Nice to Have:

  1. Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  2. Knowledge of privacy-first tracking approaches and consent frameworks.
  3. Exposure to funnel reporting and cohort analysis for mobile growth.

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