Lead Data Analyst

4 days ago


Coimbatore, Tamil Nadu, India beBeeDataAnalytics Full time

About the Role

As a key member of our team, you will be responsible for analyzing and interpreting marketing and sales data to drive business growth. Your expertise in statistical models and market analytics will help us identify revenue-driving channels and optimize our marketing spend.

Your Daily Tasks

  • You will work with other departments to analyze test result data using statistical models and methods, and create data visualizations to support data-driven recommendations for clients.
  • Develop and implement statistical models to solve everyday market analytics challenges.
  • Perform exploratory data analysis to understand data and identify trends.
  • Communicate findings and insights to stakeholders and translate them into actionable recommendations.

Required Skills and Qualifications

  • Bachelor's degree in Statistics, Mathematics, Computer Science, Operations Research, Engineering, or Economics.
  • 2+ years of experience in data science or advanced analytics.
  • Advanced knowledge of statistical concepts like hypothesis testing, regression & time series analysis.
  • Proficiency in programming languages like Python, R, and SQL.
  • Understanding of marketing channels, metrics, and KPIs.
  • Strong problem-solving and analytical thinking abilities.
  • Ability to communicate complex technical concepts to non-technical stakeholders.

Benefits and Other Requirements

  • We offer competitive compensation packages and opportunities for professional growth.
  • Candidates should have strong MS Excel and Google Sheets skills.
  • Familiarity with marketing technology platforms and data sources is a plus.
  • Experience with Incrementality testing, Spike Attribution, MMM, and digital marketing strategies is a bonus.

About Us

We are a company that provides businesses with tools and resources to tackle attribution challenges. Our mission is to help businesses gain insights into marketing channel performance and make data-driven decisions.

Keyword: DataAnalytics


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