Senior Consumer Insights Professional

1 week ago

Thoothukudi, Tamil Nadu, India beBeeConsumer Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Title: Consumer Insights Manager

We are seeking a dynamic professional to lead our consumer insights function.

This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities.

The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication.

Key Responsibilities:

  • Develop and execute a comprehensive consumer strategy that drives business growth
  • Lead the design and execution of qualitative and quantitative studies to gain deep consumer insights
  • Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviours
  • Conduct cultural and category studies to identify emerging trends shaping our markets
  • Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapses across touch points
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning
  • Synthesize insights to inspire creative strategy for brand and digital marketing campaigns
  • Support the development of new product offerings through consumer-driven positioning and value propositions
  • Manage, mentor, and up-skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact

Required Skills & Experience:

The ideal candidate will possess the following skills and experience:

  • 6-8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure
  • Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems
  • Fair understanding of quantitative research techniques will be a definite plus
  • Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy)
  • Excellent storytelling and synthesis skills to influence senior leadership
  • Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key

Bachelor's/Master's Degree in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields

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