Senior Content Specialist

13 hours ago

Tiruchi, Tamil Nadu, India beBeeContentStrategist Full time ₹ 50,00,000 - ₹ 1,00,00,000
Job Description

We are seeking an exceptional Content Strategist to join our team. As a key member of our content development team, you will play a pivotal role in creating engaging and conversion-focused content that resonates with our target audience.

Key responsibilities include developing comprehensive content strategies aligned with business objectives, creating compelling course descriptions and educational content, crafting thought leadership pieces, and producing high-quality white papers and case studies.

Responsibilities
  • Develop and execute comprehensive content strategies aligned with business objectives and learner acquisition goals
  • Create conversion-focused copy for landing pages, sales funnels, and lead generation campaigns
  • Craft compelling course descriptions, curriculum outlines, and educational content that drives enrollment
  • Produce high-quality white papers, case studies, and thought leadership content to establish industry authority
  • Create optimized web copy, blog posts, and resource pages that rank and convert
  • Develop platform-specific content strategies with engaging captions, ad copy, and viral content concepts
  • Design high-converting email sequences, newsletters, and nurture campaigns
  • Write persuasive ad scripts for video, display, and social media campaigns with proven ROI
Requirements

To be successful in this role, you will need:

Experience & Education
  • 5+ years of professional content writing/copywriting experience in EdTech, digital marketing, or skill training industry
  • Bachelor's degree in English, Journalism, Marketing, Communications, or equivalent professional experience
  • Demonstrated portfolio showcasing measurable results (conversion rates, engagement metrics, campaign performance)
Technical Expertise
  • SEO: Basic understanding of technical SEO knowledge, schema markup, keyword research, keyword cluster and search intent optimization
  • Marketing Technology: Experience with CMS (WordPress, HubSpot), email platforms, and marketing automation tools
  • Design Collaboration: Understanding of UX/UI principles and ability to work with design teams on content-visual integration
Preferred Skills
  • Conversion Copywriting: Proven track record of writing copy that converts prospects to customers
  • Educational Content: Experience creating learning-focused content that simplifies complex concepts
  • Brand Voice Development: Ability to create and maintain consistent brand voice across all channels
  • Project Management: Experience managing multiple content projects with cross-functional teams

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