Mobile Analytics Expert

2 days ago

Kozhikode, Kerala, India beBeeMobile Full time ₹ 12,00,000 - ₹ 16,00,000

We're on the hunt for a seasoned mobile analytics expert to join our team.

This role is perfect for someone who has in-depth knowledge of mobile tracking, SDKs, MMPs, and app store ecosystems. You'll be responsible for delivering accurate, reliable data and performance insights across mobile apps.

Key Responsibilities:
  • Implement, audit, and optimize mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.
  • Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  • Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  • Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
  • Identify and resolve attribution discrepancies across platforms and reporting systems.
  • Build dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
  • Document all technical setups and collaborate with performance marketing teams.
Required Skills & Qualifications:
  • 3–5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  • Strong understanding of mobile attribution models and post-install event tracking.
  • Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  • Experience working with paid acquisition tracking for mobile apps.
  • Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  • Clear communication skills to bridge technical insights with marketing needs.
Nice to Have:
  • Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  • Knowledge of privacy-first tracking approaches and consent frameworks.
  • Exposure to funnel reporting and cohort analysis for mobile growth.

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