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Senior Digital Acquisition Strategist

1 month ago

Nellore, Andhra Pradesh, India IDFC FIRST Bank Full time
About IDFC FIRST Bank

IDFC FIRST Bank is a leading financial institution that offers a wide range of banking and financial services to its customers.

Job Title: Senior Digital Acquisition Strategist

Estimated Salary: ₹25,00,000 - ₹40,00,000 per annum

Job Description:

We are seeking an experienced Senior Digital Acquisition Strategist to lead our digital acquisition efforts across various channels. As a key member of our team, you will be responsible for developing and executing strategies to acquire new customers and drive business growth.

In this role, you will collaborate with cross-functional teams, including marketing, sales, and product development, to identify opportunities for digital acquisition and develop targeted campaigns to reach new customers.

You will also be responsible for managing and optimizing our digital marketing budget, agency relationships, and vendor partnerships to ensure maximum ROI.

A successful candidate will have a proven track record of driving digital acquisition results, excellent analytical and problem-solving skills, and the ability to communicate complex ideas effectively to both technical and non-technical stakeholders.

This is a challenging and rewarding opportunity for a seasoned digital acquisition professional who wants to make a meaningful impact on our business.

Required Skills and Qualifications:
  • Digital marketing experience, with a focus on paid advertising (Google Ads, Meta Ads)
  • Data analysis and interpretation skills
  • Excellent communication and project management skills
  • Experience with media planning and budget optimization
Benefits:

IDFC FIRST Bank offers a competitive salary package, comprehensive benefits, and opportunities for professional growth and development.