Chief Data Strategist

3 days ago

Thrissur, Kerala, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000
Senior Marketing Mix Analyst

We are seeking an experienced Senior Marketing Mix Analyst to join our Analytics team. As a key member of the team, you will be responsible for leading projects that quantify the impact of marketing and business activities on key performance metrics.

Main Responsibilities:

  • Lead day-to-day client data processing and project delivery in Marketing Mix Modeling engagements.
  • Apply econometric modelling techniques to assess the effectiveness of marketing and promotional campaigns.
  • Interpret complex data and analytical results to generate actionable business recommendations.
  • Present findings through well-structured presentations tailored to client audiences.
  • Collaborate with cross-functional teams, including data scientists, consultants, and clients.
  • Perform R&D as needed to improve modelling accuracy or explore new techniques.
  • Automate repetitive tasks and data workflows using tools like VBA, R, or Python.
  • Support the development and implementation of advanced analytical frameworks and custom models.
  • Ensure quality and consistency in deliverables across projects and industries.

Desired Qualifications:

  • Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field (M.Sc. or MBA preferred).
  • Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modeling.
  • Strong understanding of econometric modelling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Experience with automation tools (VBA/R/Python) to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and a proactive, can-do attitude.
  • Ability to work independently as well as in a team-oriented environment.
  • Exposure to other analytics domains is a plus.

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