Digital Marketing Strategist
1 week ago
We are looking for a highly skilled Digital Marketing Strategist to join our Digital Commerce team based out of Bangalore. As a key member of the team, you will drive e-commerce marketing initiatives across various customer touchpoints, channels and platforms.
Company Overview
Metyis AG is a global and forward-thinking firm operating across a wide range of industries, developing and delivering AI & Data, Digital Commerce, Marketing & Design solutions and Advisory services. Our long-term partnership model brings long-lasting impact and growth to our business partners and clients through extensive execution capabilities.
Our collaborative environment is built on a foundation of multidisciplinary expertise, where everyone has room to build bigger and bolder ideas. We encourage our team members to speak their mind and be creative with their knowledge.
Job Description
The successful candidate will have 3-4 years of experience in digital marketing and advertising, with client-facing responsibilities. Strong analytical and strategic skills are essential, as well as good communication and organization skills.
- Develop monthly marketing plans across paid and owned channels including Performance Marketing, Email, SMS, WhatsApp, SEO, Website & other touchpoints, in line with client's annual business plan.
- Oversee and manage relationship with third party digital agencies to ensure setup, execution, and optimization of performance marketing campaigns to drive traffic, conversions, and revenue.
- Work with different team members (including analytics, platform management and marketing) to develop data-backed insights and recommendations for budget utilization and campaign optimization.
- Track the performance of digital campaigns & channels (Social, Search, SEO, Affiliates, CRM) across key metrics such as ROAS, CTR, CR% etc., maintaining dashboards in real-time & creating reports for key stakeholders.
- Coordinate with content, design & technology teams to develop and execute communication strategies for e-commerce platforms, oversee content calendars and ensure regular updates of content on platform in line with monthly business objectives.
- Tracking competitor & industry performance and keeping up to date with market & seasonal trends.
Salary and Benefits
We offer an estimated salary of ₹85 lakhs per annum, based on your qualifications and experience. In addition to a competitive salary, we provide a comprehensive benefits package, including health insurance, retirement savings, and generous time off.
What You'll Bring
To succeed in this role, you will need to bring the following skills and qualifications:
- 3 – 4 years of experience in digital marketing & advertising, with client-facing responsibilities.
- Strong analytical and strategic skills.
- Good communication and organization skills with a willingness to collaborate with teams across functions (Technology, Creative, External Agencies etc.).
- Previous experience working in e-commerce preferred.
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