Chief Marketing Operations Officer

2 weeks ago

Chennai, Tamil Nadu, India beBeeCampaign Full time ₹ 12,00,000 - ₹ 36,00,000
Campaign Operations Manager Job Description

This role is responsible for supporting the Demand Generation Teams by playing a pivotal part in shaping the future of Marketing automation.

Key Responsibilities:
  • Own and influence 'the Demand Factory'
  • Contribute to Marketing Transformation (MX) working with marketing operations to optimize and release updates/new models
  • Own the governance of lead routing and lead flow, and ensure there is no disruption to leads created and routed to Sales
  • Document lead management process, enrichment, lead routing rules, and supporting technologies and integrations
  • Implement and administer marketing technologies using best practices that primarily focus on demand creation and capture
  • Manage a team of 3–5 campaign operations specialists
Requirements:
  • 5–7 years of Marketing Operations experience with a deep technical understanding of Marketing automation
  • 3–5 years of direct people management experience
  • Understanding of typical B2B sales and marketing funnels, definitions, and processes
  • Strong problem-solving skills to identify and address issues impacting lead handoff to Sales
  • Experience across marketing tech stack including: CRM (Salesforce preferred), enrichment tools, event management, webinar, and analytics (Domo, Looker)
  • Experience with Marketo to Salesforce custom integrations and API webhooks
  • Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, lead gen forms, and running enrichment to support accurate lead routing
  • Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas
About This Role:

We are seeking a highly skilled Campaign Operations Manager to join our team. The ideal candidate will have a strong background in Marketing Operations and a proven track record of success in managing teams and leading projects.

This is an exciting opportunity to join a dynamic organization and contribute to the development of our Marketing strategy.

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