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Chief Brand Officer

2 weeks ago

Kolkata, West Bengal, India beBeeStrategy Full time ₹ 40,00,000 - ₹ 80,00,000
Senior Brand Strategist

We are seeking a skilled Senior Brand Strategist to lead the development and execution of strategies that enhance our brand identity and market presence.

Key Responsibilities:
  • Brand Strategy and Development:
    • Develop and implement comprehensive brand strategies to strengthen our position in the market.
    • Conduct thorough market research to identify trends, target audience preferences, and competitive insights.
    • Define and maintain the brand voice, tone, and identity across all channels.
  • Campaign Management:
    • Design and execute strategic marketing campaigns that resonate with the target audience and drive engagement.
    • Collaborate with creative teams to develop compelling visuals, messaging, and storytelling.
  • Content Creation and Oversight:
    • Oversee the creation of high-quality brand-related content, including advertisements, social media posts, and product packaging.
    • Ensure content aligns with brand guidelines and effectively communicates brand values.
  • Digital and Social Media Branding:
    • Plan and execute digital strategies to enhance brand visibility on social media and online platforms.
    • Monitor digital campaigns' performance and adjust strategies to achieve desired outcomes.
  • Cross-Functional Collaboration:
    • Work closely with product, sales, and marketing teams to ensure brand consistency across all touchpoints.
    • Partner with external agencies and vendors for campaign execution and branding projects.
  • Brand Performance Analysis:
    • Measure and analyze the effectiveness of branding initiatives using relevant metrics.
    • Provide insights and recommendations for continuous improvement in brand performance.
  • Event and Sponsorship Management:
    • Organize and manage brand-focused events and sponsorships to increase visibility and engagement.